The Living Enterprise is a visionary, future-thinking organization that is proactively embracing change across people, process and technology to improve employee and customer experience. By embarking on this journey, these organizations are better prepared to adapt to market changes, and less likely to fall behind the competition. In this new peer-led podcast series, brought to you by CIO.com in association with Adobe and Microsoft, our team of global, award-winning CIOs, CTOs, CDOs and other technology executives discuss what makes The Living Enterprise, the role of IT leadership within it, and how digital leaders go about winning boardroom support, building better teams, and balancing customer-centric innovation with business-as-usual. By listening in to these eight action-packed episodes, IT and business leaders can move one step closer to the goal of building The Living Enterprise, whereby organizations are more customer-focused, more data-driven and ultimately better able to adapt to changes on the horizon.
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The Living Enterprise is a visionary, future-thinking organization that is proactively embracing change across people, process and technology to improve employee and customer experience. By embarking on this journey, these organizations are better prepared to adapt to market changes, and less likely to fall behind the competition. In this new peer-led podcast series, brought to you by CIO.com in association with Adobe and Microsoft, our team of global, award-winning CIOs, CTOs, CDOs and other technology executives discuss what makes The Living Enterprise, the role of IT leadership within it, and how digital leaders go about winning boardroom support, building better teams, and balancing customer-centric innovation with business-as-usual. By listening in to these eight action-packed episodes, IT and business leaders can move one step closer to the goal of building The Living Enterprise, whereby organizations are more customer-focused, more data-driven and ultimately better able to adapt to changes on the horizon.
Episode 4: Customer experience: The CIO’s perspective
The Living Enterprise
22 minutes
4 years ago
Episode 4: Customer experience: The CIO’s perspective
Customer experience is marketing's job, right? Not so fast. The CIO and their equivalent is fast becoming an integral player in the new digital, data-centric organization.
In the fourth episode of The Living Enterprise, the peer-led podcast series brought to you by CIO in partnership with Adobe and Microsoft, our band of global CIOs, CTOs and CDOs discuss preconceptions about customer experience, why the IT leader is now a pivotal player, and how they build better working relationships with CMOs and other line-of-business peers. Along the way, our experts discuss building a customer experience strategy from scratch, the impact on data management, the importance of trust and the new value that organizations can exploit through machine learning and artificial intelligence.
The Living Enterprise
The Living Enterprise is a visionary, future-thinking organization that is proactively embracing change across people, process and technology to improve employee and customer experience. By embarking on this journey, these organizations are better prepared to adapt to market changes, and less likely to fall behind the competition. In this new peer-led podcast series, brought to you by CIO.com in association with Adobe and Microsoft, our team of global, award-winning CIOs, CTOs, CDOs and other technology executives discuss what makes The Living Enterprise, the role of IT leadership within it, and how digital leaders go about winning boardroom support, building better teams, and balancing customer-centric innovation with business-as-usual. By listening in to these eight action-packed episodes, IT and business leaders can move one step closer to the goal of building The Living Enterprise, whereby organizations are more customer-focused, more data-driven and ultimately better able to adapt to changes on the horizon.
