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The Lizard Eats Its Tail: Who Are You Talking To? Identity, Psychology, and the Marketing Gap
Bk
16 episodes
7 hours ago
What if marketing wasn’t about targeting — but timing? In this debut episode, Brandon Keenen explores how identity evolves across life stages and why the best brands go beyond demographics. Drawing from Erikson, Jung, and real-world experience (including BuzzFeed’s fall from Millennial dominance), we break down the psychology behind influence, and how brands can stay relevant as their audience grows. You’ll love this episode if: You’re a marketer tired of surface-level “personas” You want to understand how identity shapes behavior You’re building a brand that lasts in an AI Driven World
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Marketing
Business
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All content for The Lizard Eats Its Tail: Who Are You Talking To? Identity, Psychology, and the Marketing Gap is the property of Bk and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
What if marketing wasn’t about targeting — but timing? In this debut episode, Brandon Keenen explores how identity evolves across life stages and why the best brands go beyond demographics. Drawing from Erikson, Jung, and real-world experience (including BuzzFeed’s fall from Millennial dominance), we break down the psychology behind influence, and how brands can stay relevant as their audience grows. You’ll love this episode if: You’re a marketer tired of surface-level “personas” You want to understand how identity shapes behavior You’re building a brand that lasts in an AI Driven World
Show more...
Marketing
Business
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From Drummer to Frontman: What Superzero Taught Me About Growth, Fear, and Staying Alive
The Lizard Eats Its Tail: Who Are You Talking To? Identity, Psychology, and the Marketing Gap
5 minutes 45 seconds
7 months ago
From Drummer to Frontman: What Superzero Taught Me About Growth, Fear, and Staying Alive

What happens when you step out from behind the kit and grab the mic?

In this episode of The Lizard Eating Its Tail, Brandon Keenen shares the personal story of how he went from drummer to lead singer in his band, SuperZero—despite never singing lead before. It was uncomfortable, unfamiliar, and completely outside his comfort zone. But it also became one of the most important lessons in growth, identity, and staying sharp as we age.

This episode is about more than music. It is about how the brain changes when we do something that scares us. The brain's capacity to rewire and adapt, known as neuroplasticity, persists beyond your 20s. And how the deliberate choice to challenge yourself can be life-extending, creatively energizing, and deeply transformative.

You will learn:

  • Why fear and discomfort are necessary conditions for adult brain growth

  • How stepping into unfamiliar roles builds mental flexibility and emotional confidence

  • The science behind neuroplasticity and how learning new skills strengthens cognition and focus

  • Why Brandon pursued a master's in psychology later in his career to keep learning, evolving, and expanding his range

  • How staying in motion — intellectually and creatively — supports long-term health, clarity, and energy

The episode also introduces the Japanese concept of ikigai —your reason for getting up in the morning. Ikigai is a framework that is rooted in forward movement, identity, and the balance of purpose and action. Studies show that people who live with a sense of ikigai not only experience more fulfilment but also live longer and remain mentally sharp well into old age.

If you are feeling stagnant, unsure of what your next challenge is, or wondering how to keep growing in a world that moves fast and rewards sameness—this episode is your reset.

You will also hear Brandon reflect on his mindset: why he wants to live to 120, why he continues to try new things, and how his relationship with learning has changed how he thinks, works, and connects with others.

This episode is not about being fearless. Understanding that fear is often a sign that you are exactly where you should be is the key. Mastering what you already know does not lead to growth. It comes by letting yourself be a beginner again.

If you want to be a better marketer, leader, or creator—this episode reminds you that your best work will not come from repeating what is safe. It will come from moving forward with curiosity, commitment, and the willingness to feel uncomfortable for the sake of becoming more.

If you don't grow, you gradually lose connection with the important things in life. And growth — even in small, awkward, personal ways — is how you stay fully alive.

This podcast is part of that journey. It helps Brandon stretch, reflect, and stay accountable to the process. And hopefully, it is doing the same for you.

If you are building something that matters, do not just work harder. Grow deeper. Learn louder. And try doing the thing that scares you just enough to bring about a change in yourself.

The Lizard Eats Its Tail: Who Are You Talking To? Identity, Psychology, and the Marketing Gap
What if marketing wasn’t about targeting — but timing? In this debut episode, Brandon Keenen explores how identity evolves across life stages and why the best brands go beyond demographics. Drawing from Erikson, Jung, and real-world experience (including BuzzFeed’s fall from Millennial dominance), we break down the psychology behind influence, and how brands can stay relevant as their audience grows. You’ll love this episode if: You’re a marketer tired of surface-level “personas” You want to understand how identity shapes behavior You’re building a brand that lasts in an AI Driven World