The Ghost in the Feed: Psychology, AI, and the Fight to Stay Human

In a world where AI can generate endless content in seconds, the hardest thing to preserve in marketing is not originality or scale. It is humanity.

In this episode of The Lizard Eating Its Tail, Brandon Keenen explores the growing tension between AI-generated content and emotional connection. As content becomes frictionless, sameness spreads. The tone, rhythm, and structure of everything starts to feel identical, and our brains tune it out. Even when content is clean and correct, it often lacks the one element that actually makes people care: the signal of a real human voice.

Drawing from both psychology and practical experience, Brandon explains why we are wired to notice difference, irregularity, and emotional specificity. These are the subtle signals that indicate presence, consciousness, and truth. When content is too perfect, too polished, or too similar to everything else in the feed, it fails to register as meaningful. In marketing, forgettable is worse than flawed.

You will learn:

• Why emotional variance and voice are essential for trust and recognition

• How psychology explains our resistance to sameness, and our craving for subtle contradiction

• The danger of letting AI generate content that lacks point of view or soul

• Practical ways to stay emotionally authentic in your marketing, even when using AI tools

• How to build content that creates a sense of identity, not just information

Brandon also shares his own experience: how this podcast uses AI for structure but not for voice, and how writing it each week is an exercise in staying human while using tools that increasingly remove the human from the process.

This episode is not anti-AI. It is a call to use AI consciously. Use it to support your work, not replace your perspective. The marketers and creators who will win in the next year are not the ones producing the most content. They are the ones who bring a real voice to what they make.

If you are writing, scaling, or leading teams in an environment where content is becoming a commodity, this episode will help you reset. It will remind you that while the machines may get smarter, they will never feel. They will never contradict themselves, pause awkwardly, or say something a little off but deeply true. That is your job. That is your edge.

Ask yourself:

• Would this message land the same if I were saying it face-to-face?

• Does it reflect something only I could have said?

• Will someone feel a human behind the words?

If not, go back. Add friction. Add soul. Break the rhythm.

Because sameness is the system.
But soul is the signal.

And in the age of automation, that signal is more valuable than ever.