The Lizard Eats Its Tail: Cognitive Load: Why Your Marketing Feels Hard to Read (and How to Fix It)

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The Lizard Eats Its Tail: Who Are You Talking To? Identity, Psychology, and the Marketing Gap

16 episodes

7 hours ago

What if marketing wasn’t about targeting — but timing? In this debut episode, Brandon Keenen explores how identity evolves across life stages and why the best brands go beyond demographics. Drawing from Erikson, Jung, and real-world experience (including BuzzFeed’s fall from Millennial dominance), we break down the psychology behind influence, and how brands can stay relevant as their audience grows. You’ll love this episode if: You’re a marketer tired of surface-level “personas” You want to understand how identity shapes behavior You’re building a brand that lasts in an AI Driven World

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Marketing

Business

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The Lizard Eats Its Tail: Cognitive Load: Why Your Marketing Feels Hard to Read (and How to Fix It)

The Lizard Eats Its Tail: Who Are You Talking To? Identity, Psychology, and the Marketing Gap

6 minutes 6 seconds

8 months ago

The Lizard Eats Its Tail: Cognitive Load: Why Your Marketing Feels Hard to Read (and How to Fix It)

If your audience is bouncing, it might not be your product; it might be their brain.

In this episode, Brandon Keenen breaks down the psychology of cognitive load and how complexity kills conversion. From cluttered messaging to overloaded UX, you’ll learn how simplifying your communication can instantly improve how your brand is received.

You’ll learn:

What cognitive load is (and why it matters for marketers)
Real examples from Stripe, Headspace, and Spotify
How to reduce mental strain across your funnel
Why clarity creates trust, and trust drives action

Because the brain rewards what’s easy to understand and punishes everything else.