The Lizard Eats Its Tail: The Dopamine Loop: How Brands Trigger Action (and When It Goes Too Far)

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The Lizard Eats Its Tail: Who Are You Talking To? Identity, Psychology, and the Marketing Gap

16 episodes

7 hours ago

What if marketing wasn’t about targeting — but timing? In this debut episode, Brandon Keenen explores how identity evolves across life stages and why the best brands go beyond demographics. Drawing from Erikson, Jung, and real-world experience (including BuzzFeed’s fall from Millennial dominance), we break down the psychology behind influence, and how brands can stay relevant as their audience grows. You’ll love this episode if: You’re a marketer tired of surface-level “personas” You want to understand how identity shapes behavior You’re building a brand that lasts in an AI Driven World

Marketing

Business

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Marketing

Business

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The Lizard Eats Its Tail: The Dopamine Loop: How Brands Trigger Action (and When It Goes Too Far)

The Lizard Eats Its Tail: Who Are You Talking To? Identity, Psychology, and the Marketing Gap

6 minutes 3 seconds

8 months ago

The Lizard Eats Its Tail: The Dopamine Loop: How Brands Trigger Action (and When It Goes Too Far)

Why do we keep scrolling? Clicking? Buying?
In this episode, Brandon Keenen unpacks the dopamine-driven design behind modern marketing, from social media’s slot machine logic to drop culture, flash sales, and behavioral triggers.

You’ll learn:

How dopamine loops shape consumer habits
Why variable rewards are so addictive (and risky)
How AI supercharges attention-grabbing tactics
What ethical, trust-based marketing looks like in a noisy, optimized world

This isn’t about manipulation — it’s about intention.
Because in today’s market, attention is power — and how you earn it matters.