The Lizard Eats Its Tail: Episode 1 — Identity, Archetypes & the Marketing Gap Brands Miss

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The Lizard Eats Its Tail: Who Are You Talking To? Identity, Psychology, and the Marketing Gap

16 episodes

7 hours ago

What if marketing wasn’t about targeting — but timing? In this debut episode, Brandon Keenen explores how identity evolves across life stages and why the best brands go beyond demographics. Drawing from Erikson, Jung, and real-world experience (including BuzzFeed’s fall from Millennial dominance), we break down the psychology behind influence, and how brands can stay relevant as their audience grows. You’ll love this episode if: You’re a marketer tired of surface-level “personas” You want to understand how identity shapes behavior You’re building a brand that lasts in an AI Driven World

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Marketing

Business

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The Lizard Eats Its Tail: Episode 1 — Identity, Archetypes & the Marketing Gap Brands Miss

The Lizard Eats Its Tail: Who Are You Talking To? Identity, Psychology, and the Marketing Gap

7 minutes 28 seconds

8 months ago

The Lizard Eats Its Tail: Episode 1 — Identity, Archetypes & the Marketing Gap Brands Miss

Episode 1 – Identity, Archetypes & the Marketing Gap Brands Miss
Most marketers talk to demographics. But real connection happens when you understand identity — not just who someone is, but who they’re becoming.

In this debut episode, Brandon Keenen explores how psychological development, life stages, and Jungian archetypes shape consumer behavior in ways traditional marketing misses. With insights from Erikson, examples from Nike and BuzzFeed, and his personal experience inside the world of media, Brandon reveals why understanding the emotional journey of your audience is the key to lasting brand relevance.

You’ll learn:

Why demographics fall short and identity evolution matters more
What Jung’s archetypes can teach us about branding
How brands like Nike connect through story, while others lose relevance
A simple framework for mapping your audience’s psychological stage

Whether you’re a founder, marketer, strategist, or just a curious observer of human behavior — this episode will reframe how you think about influence in a noisy, AI-saturated world.