How Fractional’s CEO Stella Han Raised $400M and Changed Real Estate

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The Lo-Down

Lorenzo Mercado

35 episodes

2 weeks ago

The Lo-Down brings conversations with people from all walks of life who are relentlessly pursuing success. Hosted by Lorenzo Mercado this podcast dives into the stories behind the grind and uncovering the mindset and strategies that drive growth. From entrepreneurs and season investors to business owners and visionaries, every guest shares a unique perspective on what it takes to achieve success. Whether you're building a business, chasing a dream, or striving for personal growth, The Lo-down is your source for inspiration, actionable insights, and the motivation to level up.

Entrepreneurship

Business

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All content for The Lo-Down is the property of Lorenzo Mercado and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

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How Fractional’s CEO Stella Han Raised $400M and Changed Real Estate | E35

The Lo-Down

49 minutes 19 seconds

2 weeks ago

How Fractional’s CEO Stella Han Raised $400M and Changed Real Estate | E35

What if you could buy real estate with friends or even strangers without needing $100K upfront or dealing with endless paperwork?In this episode of the podcast, host Lorenzo sits down with Stella Han, Co-founder & CEO of Fractional, to uncover how she’s changing the game of real estate investing.Fractional allows anyone to co-own real estate legally and easily through investment clubs, no accreditation required, no crazy legal costs. Stella shares how the platform has helped investors raise over $400 million, what makes the model SEC-compliant, and how you can start investing smarter today.If you’re an aspiring real estate investor, operator, or entrepreneur, this episode will teach you how to raise capital, build trust online, and grow a community of active investors around your deals.

Why Watch This Episode:

• Learn how Fractional makes real estate investing accessible for everyone

• Discover the future of real estate ownership through community capital

• Understand how to build trust and transparency when raising money online

• Get inspired by Stella’s story of turning a $50K loss into a $5M startup.

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Connect with Stella Han:

Instagram: www.instagram.com/hellastellah/

Learn more: www.fractional.app/

Connect with Lorenzo:

Instagram: www.instagram.com/lorenzo.mercado_

Linktree: https://linktr.ee/lorenzo.mercado

Website: www.mercasaventures.com

www.AscentCapital.llc

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🎙Listen to The Lo-Down Podcast

Apple: https://podcasts.apple.com/us/podcast/the-lodown/id1764777761

Spotify: https://open.spotify.com/show/1YjwXXjvFT3mqve6uMF983

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Timestamp

0:00 - Intro: The new way to own real estate1:00 - What is Fractional and how it works3:00 - Raising $400M through community capital6:00 - Why investment clubs beat syndications10:00 - The legal side of Fractional investing14:00 - Typical returns and success stories20:00 - Mistakes new investors make24:00 - Hot asset classes for 202529:00 - Stella’s journey from failure to YC success39:00 - Pivoting from consumers to operators42:00 - The mindset for raising capital47:00 - What’s next for Fractional