We discussed the concept of a vertically integrated distillery, where they oversee the process from growing their own grains to producing the final spirits. We talked through the economics of distilling, and the creation of their product lineup, including unique offerings like 'Whizcal,' a whiskey-mezcal hybrid, the Forged in Fire line honoring military service members, and future aged spirits to come. We also discussed their future plans for an expanded tasting room and oyster lounge i...
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We discussed the concept of a vertically integrated distillery, where they oversee the process from growing their own grains to producing the final spirits. We talked through the economics of distilling, and the creation of their product lineup, including unique offerings like 'Whizcal,' a whiskey-mezcal hybrid, the Forged in Fire line honoring military service members, and future aged spirits to come. We also discussed their future plans for an expanded tasting room and oyster lounge i...
EXPERIENCE 239 | Keep Your Burritos Local with Paul Michaelson, Owner of Matador Mexican Grill
The LoCo Experience
1 hour 8 minutes
1 month ago
EXPERIENCE 239 | Keep Your Burritos Local with Paul Michaelson, Owner of Matador Mexican Grill
Paul Michaelson left an early stage financial planning career track soon after graduating from CSU to launch a 2-location Taco Del Mar franchise in Fort Collins, in partnership with his brother-in-law. When the franchisor proved to be more of a hindrance than a help, they split off to become Matador Mexican Grill off Harmony and Timberline, and Toro - a quick-serve restaurant in Campus West, reliant upon the Matador’s kitchen - and about 10 trips across town each day for Paul! To...
The LoCo Experience
We discussed the concept of a vertically integrated distillery, where they oversee the process from growing their own grains to producing the final spirits. We talked through the economics of distilling, and the creation of their product lineup, including unique offerings like 'Whizcal,' a whiskey-mezcal hybrid, the Forged in Fire line honoring military service members, and future aged spirits to come. We also discussed their future plans for an expanded tasting room and oyster lounge i...
