The entrepreneur life is exciting and scary and there are days when you wonder if you’re on the right track. That’s why Sandra Scaiano is bringing you the Long Game podcast. Her philosophy; showing up, doing the work and being all in has served her and her clients for years. She’s unapologetically taking a stand for women who know they’ve got something to offer. This podcast will provide perspective, encouragement and a dose of real. Sandra’s clients depend on her brilliant, always honest insights. Now you can get that too. Show up for the conversation about business and life delivered with Sandra’s Jersey-girl style.
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The entrepreneur life is exciting and scary and there are days when you wonder if you’re on the right track. That’s why Sandra Scaiano is bringing you the Long Game podcast. Her philosophy; showing up, doing the work and being all in has served her and her clients for years. She’s unapologetically taking a stand for women who know they’ve got something to offer. This podcast will provide perspective, encouragement and a dose of real. Sandra’s clients depend on her brilliant, always honest insights. Now you can get that too. Show up for the conversation about business and life delivered with Sandra’s Jersey-girl style.
A lot of business owners rely heavily on email marketing to connect and engage with their customers. But did you know that on February 1st, there will be a new rule book on emails, and it’ll be harder to get into people’s inboxes? This could be bad news if you’ve spent a lot of time and resources building your email list, but it doesn’t have to be!
Joining us today to guide us through the changes Google, Yahoo (and soon others as well) are making is Cheryl Rerick. She’s an email marketing strategist, automation engineer, and creator of the Automate and Chill™ method.
Cheryl will lay out the changes that will happen and explain in easy terms the authentication process we can do to make sure our email gets into those inboxes.
We also discuss:
Email Automation
Welcome sequences
Trends vs Data
“You can't have blanket strategies, because the truth is everything works, and nothing works.” - Cheryl Rerick
Cheryl also shares some email strategies we can apply, but her biggest advice is about your email list. Know what your customers want, and from there, you can build your strategies. There’s no one right way to write an email.
Listen in to hear all of Cheryl’s tips, and if you want a more in-depth explanation of the new rules, you can attend Cheryl’s on-demand webinar.
Connect with Cheryl Rerick:
Website
Facebook
Instagram
Email Deliverability Webinar
Learn more about your ad choices. Visit megaphone.fm/adchoices
The Long Game Podcast with Sandra Scaiano
The entrepreneur life is exciting and scary and there are days when you wonder if you’re on the right track. That’s why Sandra Scaiano is bringing you the Long Game podcast. Her philosophy; showing up, doing the work and being all in has served her and her clients for years. She’s unapologetically taking a stand for women who know they’ve got something to offer. This podcast will provide perspective, encouragement and a dose of real. Sandra’s clients depend on her brilliant, always honest insights. Now you can get that too. Show up for the conversation about business and life delivered with Sandra’s Jersey-girl style.
