This episode of The Long Game talks all about messaging and is a must-hear for all business owners. Messaging is at the crux of all our communication: sales, social media, networking, even introductions. Today, Wendy White will be sharing everything we need to know to have effective messaging. “The reason people aren’t clear to the world is they're not clear to themselves.” - Wendy White Wendy is a messaging strategist to coaches and consultants who are ready to become thought leaders. She helps business owners communicate what they do and why it matters. She worked in international sales & business development, winning clients for many companies. Since then, she’s worn many hats, but she kept on doing what she’s good at, communicating a clear message that talks about the business and attracts the right clients. In this episode, we talk about: How getting your messaging right (or wrong) affects your marketing The details that go into your introduction Clarity and concept before copy Using A.I. in messaging and marketing The problem with unclear messaging is that you end up sounding just like everyone else. Your audience can’t figure out exactly what you do, who you work with, or who you are. You try to keep up with the ever-changing trends, SEOs and algorithms but still fail to communicate your message to the people who need to hear them. “You have to connect what you do to why it matters to them.” - Wendy White Crafting your messaging is more than just about being clear about what you do. Underneath that lies key paradigm shifts that empower you in your business and any kind of communication you’ll have. Being clear about your own business makes you a better business owner, and it brings you closer to being that thought leader you want to be. Connect with Wendy White: Website Instagram Facebook YouTube LinkedIn Instant Impact Workshop Extraordinary Impact® Accelerator Learn more about your ad choices. Visit megaphone.fm/adchoices