Gifting is Not a Strategy is a conversation about what happens when the heart of customer marketing gets buried under perks, points, raffles, and rewards. If you caught episode nine with Jeni, you will remember how energizing it felt to explore her idea of weaving charitable giving into customer communities. That discussion surfaced something important. In a world obsessed with KPIs and retention curves, it is far too easy for programs built on connection to drift into transactional territory.

In under ten minutes, this episode offers five creative ways to build emotional ROI. Two ideas are perfect for anyone building a program from the ground up. Three are designed to revive a community or advocacy engine that has slipped into transactional habits. It is a quick listen with the power to spark a gentle but meaningful shift in the way you design customer experiences.

PS: Don't miss out on the last two minutes, I am eager to know what you think of the song I made to wrap the episode.