In Part Two of this special series, the conversation with TightKnit.Ai CEO Zach Hawtof goes from smart to seriously unmissable. Our chat was so rich, real, and resonant that we had to break it into two episodes, and this is where it gets especially tactical for anyone owning or influencing community and customer marketing.

We pick up right where we left off, talking about how community can become painfully transactional on both sides: for the member and for the manager. From there, Zach unpacks what it really takes for a community to feel alive and valuable today. We get into the three things every community must offer now: real discovery and visibility instead of hidden forums, radical transparency instead of hiding bugs and issues, and thoughtful onboarding that treats the first five minutes like it defines the next three months.

Zach also shares how he thinks about goodwill as gravity, why the CEO should be present in the community, and how connectors quietly build the most powerful networks in the background.

So whether your community lives on Slack, LinkedIn, or somewhere between a DM and a dream, this episode gives you a grounded, human playbook for building spaces people choose to stay in, not just sign up for.