Community is not a tactic. It is people, purpose, and the quiet belief that small actions can create lasting change. In this episode of The Loyal-Tea Talks, Jeni Asaba from Jamf shares how a single trip to rural Uganda turned into Building for Bridget—a nonprofit, a school, and a promise that no child’s fire should fade for lack of opportunity. What began with shoes that grow and backpacks of school supplies became something bigger: a living example of what happens when you stop asking “Why me?” and start asking “If not me, who?”
That same mindset now fuels the way Jeni leads customer advocacy and community at Jamf. Instead of chasing hoodies and points, she invites customers to turn their actions into impact.
We talk about growing shoes, virtual zoo tours, virtual mapping, and the simple truth how even the tiniest dollar amounts can help make a difference while everyone part of the process enjoys it. Suddenly generosity feels accessible. Creativity becomes a lever. And community stops being a dashboard metric and starts being a mirror of our shared humanity.
In this episode you will learn• How to shift rewards from stuff to substance without losing engagement• How to design meetups where people bond as humans, not just users• How to invite leadership,, and customers into a purpose-led model• Why customers stay longer when they feel they helped someone else
If you lead a community or advocacy program, this conversation hands you a place to begin: add a donate-instead option at your next event, invite customers to vote on vetted causes, offer charitable redemptions in your rewards catalog, or host a virtual experience that gives back. None of it requires a perfect budget. It only requires intention and a willingness to start before everything is figured out.
Loyalty is not a transaction. It is a transformation. And sometimes the most loyal thing you can build is simply a better world.
Below is the link to Building for Bridget, for anyone moved to learn, share, or support.