Welcome to MadMen, the podcast where we dive headfirst into the wild world of up-and-coming brands that are shaking things up! We celebrate the rebels, the disruptors, and fearless innovators who are flipping the script and rewriting the rules of branding. We’re gonna separate the studs from the duds, the winners from the losers, and give you the inside scoop on what makes these brands tick.
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Welcome to MadMen, the podcast where we dive headfirst into the wild world of up-and-coming brands that are shaking things up! We celebrate the rebels, the disruptors, and fearless innovators who are flipping the script and rewriting the rules of branding. We’re gonna separate the studs from the duds, the winners from the losers, and give you the inside scoop on what makes these brands tick.
Ep 40: crafting your own lane | Airbnb, Tesla, lululemon
The MadMen Pod
36 minutes 14 seconds
1 year ago
Ep 40: crafting your own lane | Airbnb, Tesla, lululemon
Pioneers of Innovation: Crafting Markets from Scratch
In this compelling episode dive into the fascinating world of 'Category Creation.' Join our hosts as they unravel stories of brands that didn't just enter the market—they created it! From Lululemon's yoga pants revolutionizing fitness wear to Tesla's charge into electric vehicles, discover how these companies shaped consumer culture and established thriving markets where none existed.
Episode Highlights:
Yoga Pants by Lululemon: How Lululemon turned athletic wear into a lifestyle statement.Electric Dreams by Tesla: Tesla's bold venture into making electric cars a mainstream choice
The Energy Burst by Red Bull: Detailing how Red Bull created and dominated the energy drink market.
Chilling Innovation by Plunge: Delve into how Plunge is making waves with its cold plunge tubs.
As we explore these groundbreaking innovations, learn about the strategies these pioneers used to create demand, captivate early adopters, and scale their ventures into global phenomena. Tune in for a dose of inspiration and insight into the art of creating a category!
The MadMen Pod
Welcome to MadMen, the podcast where we dive headfirst into the wild world of up-and-coming brands that are shaking things up! We celebrate the rebels, the disruptors, and fearless innovators who are flipping the script and rewriting the rules of branding. We’re gonna separate the studs from the duds, the winners from the losers, and give you the inside scoop on what makes these brands tick.
