The Basics of Intellectual Property Strategy for Founders

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The Makeshift CMO: Marketing, Growth & Business Podcast For Early Stage Founders & Teams

Bruce Chen

36 episodes

1 week ago

This podcast is the founder's cheat code to understand marketing beyond unexplainable jargon. We talk about marketing as a strategic function and how it makes a true impact on an early-stage startup. We don't just cover pure marketing, we also cover how marketing works with other startup functions such as sales, operations, product and more. We also do interviews with other startup founders and talk all things marketing, business and growth. If you're a founder, this is the podcast you have been waiting for. No fluff. Just value.

Entrepreneurship

Business

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Entrepreneurship

Business

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The Basics of Intellectual Property Strategy for Founders

The Makeshift CMO: Marketing, Growth & Business Podcast For Early Stage Founders & Teams

37 minutes 58 seconds

4 years ago

The Basics of Intellectual Property Strategy for Founders

In this episode, Bruce attempts to understand what IP...is. He brings on his buddy Curtis Behmann of BLG, who is recognized as one of the top 300 IP strategists in the world according to the IAM Strategy 300, Curtis is a professional engineer, registered patent agent and design expert. He has more than 20 years’ experience brings a unique combination of deep expertise and board-level strategic insights to startups, scale-ups and world-leading multinationals.

In this episode, he and I talked about his work with the Intellectual Property Institute of Canada (the voice of intellectual property professionals in Canada) and treasurer of AIPPI Canada. He is a member of BLG’s Innovation Thought Leadership Committee, chair of BLG’s Ottawa Charitable Donations Committee, and a former member of the Diversity and Inclusion Committee (2008-2018).

Find more about what Curtis does at: https://ipic.ca/about-us/board