The Foundational Part of Startup and the Unsexy, Practical Way to Fix Your Marketing with Erin Blaskie

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The Makeshift CMO: Marketing, Growth & Business Podcast For Early Stage Founders & Teams

Bruce Chen

36 episodes

1 week ago

This podcast is the founder's cheat code to understand marketing beyond unexplainable jargon. We talk about marketing as a strategic function and how it makes a true impact on an early-stage startup. We don't just cover pure marketing, we also cover how marketing works with other startup functions such as sales, operations, product and more. We also do interviews with other startup founders and talk all things marketing, business and growth. If you're a founder, this is the podcast you have been waiting for. No fluff. Just value.

Entrepreneurship

Business

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Entrepreneurship

Business

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The Foundational Part of Startup and the Unsexy, Practical Way to Fix Your Marketing with Erin Blaskie

The Makeshift CMO: Marketing, Growth & Business Podcast For Early Stage Founders & Teams

39 minutes 24 seconds

4 years ago

The Foundational Part of Startup and the Unsexy, Practical Way to Fix Your Marketing with Erin Blaskie

Bruce is pumped to have on Erin Blaskie, his original mentor in the world of tech startups when it comes to early-stage marketing. Erin is an incredibly astute, thoughtful storyteller of a marketer.

She's a mother, a scrappy entrepreneur and has incredible stories of how she accidentally started working with some of the world's foremost startups through Ottawa's premier startup orgs: Telfer School of Business, L-SPARK, etc.

We talk about the gritty truth of marketing and true product-revenue growth: that new acquisition channels are often overrated and most small companies are better off focusing on the foundations of their growth and marketing. You should be asking yourself:

1. Are your funnels set up properly?

2. Is your marketing website displaying the product correctly?

3. Do you know who you serve?

We also talk about what it really means to set EXPECTATIONS when it comes to startup marketing hires for CEOs and CMOs.

Follow Erin on everything at:

https://www.erinblaskie.com/

LinkedIn: https://ca.linkedin.com/in/erinblaskie

Twitter: https://twitter.com/ErinBlaskie

Insta: https://www.instagram.com/erinblaskie