In this episode, I thought I was going to talk to Lauren about email marketing and just simply ask her to define lifecycle marketing. Instead, we stump each other a bunch on tough questions on what lifecycle marketing actually is, how she conducts her tests and how she works with her internal teams to make it really happen.

"At the end of the day, lifecycle marketing is about to try and provide an amazing, valuable experience for users and customers. If you do that, the KPIs, the money and revenue will follow. Provide value, don't take. I think in marketing in general, what value can you provide up front?"

Take five minutes to be intentional about your time this week. Get in touch with Lauren Lord: https://ca.linkedin.com/in/laurenlord