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The Makeshift CMO: Marketing, Growth & Business Podcast For Early Stage Founders & Teams
Bruce Chen
36 episodes
1 week ago
This podcast is the founder's cheat code to understand marketing beyond unexplainable jargon. We talk about marketing as a strategic function and how it makes a true impact on an early-stage startup. We don't just cover pure marketing, we also cover how marketing works with other startup functions such as sales, operations, product and more. We also do interviews with other startup founders and talk all things marketing, business and growth. If you're a founder, this is the podcast you have been waiting for. No fluff. Just value.
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Entrepreneurship
Business
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All content for The Makeshift CMO: Marketing, Growth & Business Podcast For Early Stage Founders & Teams is the property of Bruce Chen and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
This podcast is the founder's cheat code to understand marketing beyond unexplainable jargon. We talk about marketing as a strategic function and how it makes a true impact on an early-stage startup. We don't just cover pure marketing, we also cover how marketing works with other startup functions such as sales, operations, product and more. We also do interviews with other startup founders and talk all things marketing, business and growth. If you're a founder, this is the podcast you have been waiting for. No fluff. Just value.
Show more...
Entrepreneurship
Business
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What Happens When You Grow From 2 to 20+ At An Early Stage Startup with Nishaant Sangaavi, CEO of EnergyX and EIR, The Ryerson DMZ
The Makeshift CMO: Marketing, Growth & Business Podcast For Early Stage Founders & Teams
52 minutes 34 seconds
4 years ago
What Happens When You Grow From 2 to 20+ At An Early Stage Startup with Nishaant Sangaavi, CEO of EnergyX and EIR, The Ryerson DMZ

In this episode, Bruce sits down for an unfiltered discussion with his first boss in the startup world, a mentor and a friend in Nishaant Sangaavi. Nishaant marks the third ex-coworker he has had on but definitely the one to offer most to founders as someone who has been in the trenches building a B2B SaaS startup for the last five years. In this pod, we go beyond the EnergyX story that I in many ways helped; we dive into the doldrums and tough parts of growing a SaaS company in a virtual world but also, what are the tough choices one must make as you go from a 2 person startup to a 20 person startup. Some burning questions we answer...

"Alright, we raised $1 million. Now what? Do we raise 5? 10?"

"If so, what do we spend it on?"

"I'm a sales focused founder, but now, my job is no longer to sell but to coach and lead. How does that work?"

Nishaant's personal growth as CEO has lead to his appointment as a coach and EIR at the Ryerson DMZ, where he now gives back to other founders who were once in his shoes.

Nishaant's CTA: https://ca.cookswhofeed.com/

The Makeshift CMO: Marketing, Growth & Business Podcast For Early Stage Founders & Teams
This podcast is the founder's cheat code to understand marketing beyond unexplainable jargon. We talk about marketing as a strategic function and how it makes a true impact on an early-stage startup. We don't just cover pure marketing, we also cover how marketing works with other startup functions such as sales, operations, product and more. We also do interviews with other startup founders and talk all things marketing, business and growth. If you're a founder, this is the podcast you have been waiting for. No fluff. Just value.