Inside the Playbook: Austin Dunn on The New Rules of Music Marketing

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/f0/76/2d/f0762d7a-28af-46cf-53b9-196226c2e0f0/mza_9016962996702608719.jpg/600x600bb.jpg

The Manager's Playbook

179 episodes

4 days ago

Hosted by Mauricio Ruiz, a music industry executive of 15 years, The Manager's Playbook is your essential podcast for insights into the music industry. Whether you're an artist, aspiring manager, music industry professional, or just passionate about the behind-the-scenes of the music business, this podcast is for you. Mauricio brings you in-depth interviews with top artist managers, entertainment lawyers, and other industry execs. Each episode is packed with valuable tips, real-world experiences, and expert advice to help you navigate the complexities of the music business.

Music

RSS

All content for The Manager's Playbook is the property of The Manager's Playbook and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Music

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/41223789/41223789-1715803130458-aafc013c3e96d.jpg

Inside the Playbook: Austin Dunn on The New Rules of Music Marketing

The Manager's Playbook

19 minutes 2 seconds

5 days ago

Inside the Playbook: Austin Dunn on The New Rules of Music Marketing

The rules of digital marketing in music have changed, and Austin Dunn has lived every version of them.

In this episode of The Manager’s Playbook, Austin breaks down how music marketing has evolved from the height of COVID to where it’s heading by 2026. From the rise and fall of influencer campaigns to the dominance of TikTok and user-generated content, this is a real look at how attention actually moves online.

He also gets into why authenticity still wins, why major label strategies are struggling, and how repetition, not virality, builds real momentum.

If you’re serious about understanding how to grow in today’s digital landscape, this episode is your blueprint.

Simply put, a conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/30xK6cQ7CM379uuTuvK6T8?si=WHE9_oBBTtqYM8R0hZZ3Jg

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook