Inside the Playbook: Austin Dunn on Why Most Artists Will Never Go Viral

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The Manager's Playbook

179 episodes

4 days ago

Hosted by Mauricio Ruiz, a music industry executive of 15 years, The Manager's Playbook is your essential podcast for insights into the music industry. Whether you're an artist, aspiring manager, music industry professional, or just passionate about the behind-the-scenes of the music business, this podcast is for you. Mauricio brings you in-depth interviews with top artist managers, entertainment lawyers, and other industry execs. Each episode is packed with valuable tips, real-world experiences, and expert advice to help you navigate the complexities of the music business.

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Inside the Playbook: Austin Dunn on Why Most Artists Will Never Go Viral

The Manager's Playbook

13 minutes 30 seconds

4 days ago

Inside the Playbook: Austin Dunn on Why Most Artists Will Never Go Viral

The way artists connect with fans is evolving, and Austin Dunn has been studying the shift in real time.

In this episode of The Manager’s Playbook, Austin breaks down the new rules of content in the music business: why vertical video wins, how authentic storytelling builds audience trust, and what it really means to stay “cool” online.

Using examples from artists like Jessie Reyez and Sasha Keable, he shares the creative and strategic playbook behind content that actually connects, not just performs.

For any artist or manager trying to stay relevant in 2025 and beyond, this conversation is a masterclass in how to make your message move.

Simply put, a conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/30xK6cQ7CM379uuTuvK6T8?si=WHE9_oBBTtqYM8R0hZZ3Jg

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook