In this clip from The Manager’s Playbook, Nima Nasseri breaks down what it really takes for artists to succeed in today’s digital-first music industry.

Nima explains why talent alone isn’t enough anymore and why artists have to rethink how they show up, market themselves, and build momentum. Success today comes from mindset, consistency, and understanding how content and platforms actually work.

The conversation touches on TikTok strategy, social media algorithms, and why reframing yourself as a creator and marketer isn’t selling out, it’s adapting. Nima also speaks candidly about authenticity, mental health, burnout, and how to stay consistent without losing yourself in the process.

Whether you’re an independent artist, artist manager, or someone trying to build a long-term career in the music business, this clip offers a grounded look at what growth really requires in the current landscape.

Simply put, a conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/29UCcW0A5LeIquPLsdf2FB?si=9HhtH7SYQ6aurU1fq3tF8g

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook