Snow Tha Product has been building on YouTube long before most artists realized how powerful the platform could be. In this clip, she breaks down what it’s really like to juggle multiple channels, understand social media trends, and keep showing up for an audience that’s been with her since the CD-on-the-street days.

We talk about the evolution from hand-to-hand hustle to navigating YouTube, Shorts, TikTok, and every algorithm that’s come and gone. Snow shares how she stays consistent, how she collaborates across platforms, and why authenticity still beats every growth hack the industry tries to push.

She also opens up about the pressure to scale, the burnout that comes with being “always on,” and the oversaturation artists feel when content creation becomes part of the job description. Through all of it, she comes back to the same truth: real engagement with real fans is what keeps everything moving.

Whether you’re an artist trying to grow online, a manager building digital strategy, or someone figuring out how to stand out in a crowded landscape, this conversation gives you the honest, real-world version of what it takes.

Simply put, a conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/1gw1OsTkuYHPVcSzys3BXp?si=w-5Rhmy-TnS4LtPoo_G6pg

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook