In this episode of the Pursuit of Knowledge podcast, we sit down with Paul Rice, the visionary founder of Fair Trade USA. Since 1998, Paul has revolutionized global trade by collaborating with iconic brands like Whole Foods, Costco, Patagonia, and Walmart. Through Fair Trade USA, Paul has expanded ethical certification across coffee, tea, cocoa, sugar, apparel, home goods, and personal care products, delivering substantial improvements to the lives of over 1.6 million farmers and workers across more than 72 countries. By 2024, the Fair Trade movement had generated over $1.2 billion in financial impact. Join us as Paul shares insights on how emerging brands can leverage Fair Trade certification to thrive, inspire consumer trust, and make a lasting positive impact.

https://www.fairtradecertified.org/

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