Considering a move to HubSpot but daunted by the complexity? This episode dives deep into the intricate world of marketing automation platform migration, specifically focusing on transitioning from Salesforce Marketing Cloud (including Engagement and Account Engagement, or Pardot) to HubSpot. Join us as we uncover why businesses make this crucial switch – from overcoming technical complexities and resource-heavy platforms to addressing fragmented reporting and escalating costs. Walk with us t...
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Considering a move to HubSpot but daunted by the complexity? This episode dives deep into the intricate world of marketing automation platform migration, specifically focusing on transitioning from Salesforce Marketing Cloud (including Engagement and Account Engagement, or Pardot) to HubSpot. Join us as we uncover why businesses make this crucial switch – from overcoming technical complexities and resource-heavy platforms to addressing fragmented reporting and escalating costs. Walk with us t...
Email Engagement That Drives Conversions: A Deep Dive into Pardot
The MarCloud Podcast
16 minutes
6 months ago
Email Engagement That Drives Conversions: A Deep Dive into Pardot
We tackle a listener's question about getting the most out of Pardot email marketing by diving into strategies for driving better engagement, boosting conversions, and improving ROI. • Clean, well-organised Pardot accounts form the foundation for effective targeting and personalisation • Regular account audits (every three months) help catch data decay and refine segments as audiences evolve • Understanding prospect mailability is critical for maintaining sender score and avoiding deliverabi...
The MarCloud Podcast
Considering a move to HubSpot but daunted by the complexity? This episode dives deep into the intricate world of marketing automation platform migration, specifically focusing on transitioning from Salesforce Marketing Cloud (including Engagement and Account Engagement, or Pardot) to HubSpot. Join us as we uncover why businesses make this crucial switch – from overcoming technical complexities and resource-heavy platforms to addressing fragmented reporting and escalating costs. Walk with us t...
