Considering a move to HubSpot but daunted by the complexity? This episode dives deep into the intricate world of marketing automation platform migration, specifically focusing on transitioning from Salesforce Marketing Cloud (including Engagement and Account Engagement, or Pardot) to HubSpot. Join us as we uncover why businesses make this crucial switch – from overcoming technical complexities and resource-heavy platforms to addressing fragmented reporting and escalating costs. Walk with us t...
All content for The MarCloud Podcast is the property of MarCloud and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Considering a move to HubSpot but daunted by the complexity? This episode dives deep into the intricate world of marketing automation platform migration, specifically focusing on transitioning from Salesforce Marketing Cloud (including Engagement and Account Engagement, or Pardot) to HubSpot. Join us as we uncover why businesses make this crucial switch – from overcoming technical complexities and resource-heavy platforms to addressing fragmented reporting and escalating costs. Walk with us t...
Pardot Scoring and Grading: The Secret Weapons for Lead Qualification
The MarCloud Podcast
18 minutes
6 months ago
Pardot Scoring and Grading: The Secret Weapons for Lead Qualification
Pardot's scoring and grading capabilities create a powerful system for aligning marketing and sales teams by ensuring the right leads reach the right people at the right time. • Less than half (44%) of B2B companies currently use lead scoring systems, creating competitive advantage opportunities • One MarCloud client achieved a 17,650% ROI by implementing scoring and grading effectively • Scoring tracks prospect interest based on digital behaviour like website visits, form fills, and email i...
The MarCloud Podcast
Considering a move to HubSpot but daunted by the complexity? This episode dives deep into the intricate world of marketing automation platform migration, specifically focusing on transitioning from Salesforce Marketing Cloud (including Engagement and Account Engagement, or Pardot) to HubSpot. Join us as we uncover why businesses make this crucial switch – from overcoming technical complexities and resource-heavy platforms to addressing fragmented reporting and escalating costs. Walk with us t...
