Considering a move to HubSpot but daunted by the complexity? This episode dives deep into the intricate world of marketing automation platform migration, specifically focusing on transitioning from Salesforce Marketing Cloud (including Engagement and Account Engagement, or Pardot) to HubSpot. Join us as we uncover why businesses make this crucial switch – from overcoming technical complexities and resource-heavy platforms to addressing fragmented reporting and escalating costs. Walk with us t...
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Considering a move to HubSpot but daunted by the complexity? This episode dives deep into the intricate world of marketing automation platform migration, specifically focusing on transitioning from Salesforce Marketing Cloud (including Engagement and Account Engagement, or Pardot) to HubSpot. Join us as we uncover why businesses make this crucial switch – from overcoming technical complexities and resource-heavy platforms to addressing fragmented reporting and escalating costs. Walk with us t...
We tackle the constant pressure marketers face to prove their worth through measurable ROI and introduce the MarCloud framework for confidently demonstrating marketing's financial impact. Over half of marketers struggle with determining return on investment, especially in social media. • The MarCloud ROI framework functions as a strategic compass for marketing operations professionals at any automation maturity level • Implementation and integration form the critical foundation, requiring al...
The MarCloud Podcast
Considering a move to HubSpot but daunted by the complexity? This episode dives deep into the intricate world of marketing automation platform migration, specifically focusing on transitioning from Salesforce Marketing Cloud (including Engagement and Account Engagement, or Pardot) to HubSpot. Join us as we uncover why businesses make this crucial switch – from overcoming technical complexities and resource-heavy platforms to addressing fragmented reporting and escalating costs. Walk with us t...
