Public relations and paid media may sit on different sides of the marketing umbrella, but they both shape how visitors, donors, and stakeholders perceive your institution. In this episode, we bring in Sharon Dewar, Senior Vice President of Wild Care and Conservation at Public Communications Inc. (PCI), to break down how PR actually works inside zoos, aquariums, gardens, and museums - and when it makes sense to bring in outside help. We talk about: How PR influences long-term reputation, donor...
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Public relations and paid media may sit on different sides of the marketing umbrella, but they both shape how visitors, donors, and stakeholders perceive your institution. In this episode, we bring in Sharon Dewar, Senior Vice President of Wild Care and Conservation at Public Communications Inc. (PCI), to break down how PR actually works inside zoos, aquariums, gardens, and museums - and when it makes sense to bring in outside help. We talk about: How PR influences long-term reputation, donor...
Spotlight: Eric Donovan, Chief Operating Officer at Elmwood Park Zoo
The Marketing Attractions Podcast
36 minutes
8 months ago
Spotlight: Eric Donovan, Chief Operating Officer at Elmwood Park Zoo
Eric and the Elmwood Park Zoo are working to make their zoo more accessible, inclusive, and inviting to everyone. We talk to Eric about how the team turned bold questions into real change—like letting dogs visit the zoo and becoming the first Certified Autism Center zoo in the world. Eric shares: The behind-the-scenes process of creating a dog-friendly program that staff and animals could all get behindWhy “Yappy Hours” became a marketing superpowerHow accessibility upgrades went from “nice-t...
The Marketing Attractions Podcast
Public relations and paid media may sit on different sides of the marketing umbrella, but they both shape how visitors, donors, and stakeholders perceive your institution. In this episode, we bring in Sharon Dewar, Senior Vice President of Wild Care and Conservation at Public Communications Inc. (PCI), to break down how PR actually works inside zoos, aquariums, gardens, and museums - and when it makes sense to bring in outside help. We talk about: How PR influences long-term reputation, donor...
