Public relations and paid media may sit on different sides of the marketing umbrella, but they both shape how visitors, donors, and stakeholders perceive your institution. In this episode, we bring in Sharon Dewar, Senior Vice President of Wild Care and Conservation at Public Communications Inc. (PCI), to break down how PR actually works inside zoos, aquariums, gardens, and museums - and when it makes sense to bring in outside help. We talk about: How PR influences long-term reputation, donor...
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Public relations and paid media may sit on different sides of the marketing umbrella, but they both shape how visitors, donors, and stakeholders perceive your institution. In this episode, we bring in Sharon Dewar, Senior Vice President of Wild Care and Conservation at Public Communications Inc. (PCI), to break down how PR actually works inside zoos, aquariums, gardens, and museums - and when it makes sense to bring in outside help. We talk about: How PR influences long-term reputation, donor...
Spotlight: Shawna Brumfield-Washington, Director of Marketing and Communications at Riverbanks Zoo & Garden
The Marketing Attractions Podcast
37 minutes
6 months ago
Spotlight: Shawna Brumfield-Washington, Director of Marketing and Communications at Riverbanks Zoo & Garden
Shawna is a 'newbie' to cultural attraction space. But, she's a seasoned pro in building a collaborative space within diverse organizations. Join us as Shawna shares how she and her team created a system and culture for employees across all departments to create and amplify social media content for Riverbanks Zoo and Garden. Shawna walks us through: Creating a zoo-wide meeting focused on social mediaHow she leveraged Hootsuite’s Amplify tool to empower staff to post on their...
The Marketing Attractions Podcast
Public relations and paid media may sit on different sides of the marketing umbrella, but they both shape how visitors, donors, and stakeholders perceive your institution. In this episode, we bring in Sharon Dewar, Senior Vice President of Wild Care and Conservation at Public Communications Inc. (PCI), to break down how PR actually works inside zoos, aquariums, gardens, and museums - and when it makes sense to bring in outside help. We talk about: How PR influences long-term reputation, donor...
