Public relations and paid media may sit on different sides of the marketing umbrella, but they both shape how visitors, donors, and stakeholders perceive your institution. In this episode, we bring in Sharon Dewar, Senior Vice President of Wild Care and Conservation at Public Communications Inc. (PCI), to break down how PR actually works inside zoos, aquariums, gardens, and museums - and when it makes sense to bring in outside help. We talk about: How PR influences long-term reputation, donor...
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Public relations and paid media may sit on different sides of the marketing umbrella, but they both shape how visitors, donors, and stakeholders perceive your institution. In this episode, we bring in Sharon Dewar, Senior Vice President of Wild Care and Conservation at Public Communications Inc. (PCI), to break down how PR actually works inside zoos, aquariums, gardens, and museums - and when it makes sense to bring in outside help. We talk about: How PR influences long-term reputation, donor...
Most nonprofit attractions are doing some sort of ticket trade in exchange for influencers posting content. Jenny lays out a few reasons to financially compensate influencers and shares tips on how to do it. We talk about: Looking at influencer marketing as a part of your paid advertising strategy How a small financial consideration changes the working relationship between a brand and an influencer The 6 things to include in your influencer's creative brief A ...
The Marketing Attractions Podcast
Public relations and paid media may sit on different sides of the marketing umbrella, but they both shape how visitors, donors, and stakeholders perceive your institution. In this episode, we bring in Sharon Dewar, Senior Vice President of Wild Care and Conservation at Public Communications Inc. (PCI), to break down how PR actually works inside zoos, aquariums, gardens, and museums - and when it makes sense to bring in outside help. We talk about: How PR influences long-term reputation, donor...
