This episode of The Marketing Blueprint kicks off Season 2 with a deep dive into Liquid Death, the water brand disrupting the industry with edgy branding and bold marketing strategies. From their Instagrammable cans and viral humor to niche distribution channels and alignment with counterculture movements, Liquid Death has turned hydration into a cultural statement. Marketers can learn to be bold, leverage humor, and build movements that resonate with audiences. Stay tuned for more inspiring case studies this season!