This episode of the Marketing Blueprint covers the essentials of social media marketing, focusing on how businesses can use platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok to build their brand and engage with customers. The host breaks down content creation strategies, the importance of choosing the right platform, and how to measure success through engagement metrics and follower growth. A case study of Gymshark illustrates how the fitness brand leveraged influencer marketing and community building on social media to grow into a billion-dollar company.