In this episode of The Marketing Factor, I catch up with Ellison and Bryant Thomas at Ellison's waterfront studio. The Thomas Brothers are Charleston surf scene legends and the creative force behind both a thriving video production company and east coast surf community platform, Ninety-Six Wave. We dive into their journey building a surf lifestyle brand, talk marketing strategies that actually work, share some health wisdom, and explore how to stay stoked in both business and life. The brothers' authentic approach to combining passion with entrepreneurship makes for a conversation that goes well beyond just surfing. Whether you're a wave chaser, creator, or business owner, there's something here for you.