The Marketing Genius Podcast: Real Estate Marketing | Digital Strategy | Technology | Leadership
Seth Price (Marketing Strategist Speaker, Author)
49 episodes
2 weeks ago
What are the responsibilities of a real estate professional? These days, the answer isn’t so simple. From designing websites and logos, to blogging and social media, to managing all kinds of software, today’s real estate pros have a wider range of tasks than ever before. Sometimes, with all that extra work, agents lose sight of their most important priority: to grow their business.
But Vija Williams has her eye on the prize. For Vija, the devil isn’t in the details: it’s in the big picture, with every transaction, every interaction, measured against a clear, long-term vision of success. As a real estate coach and leader to an award-winning team, Vija has helped dozens of agents build a more methodical, more thoughtful business.
In this far-reaching interview, Vija Williams offers her tips for building a clear, confident real estate brand, and explains why long-term planning is the best way to achieve short-term success.
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What are the responsibilities of a real estate professional? These days, the answer isn’t so simple. From designing websites and logos, to blogging and social media, to managing all kinds of software, today’s real estate pros have a wider range of tasks than ever before. Sometimes, with all that extra work, agents lose sight of their most important priority: to grow their business.
But Vija Williams has her eye on the prize. For Vija, the devil isn’t in the details: it’s in the big picture, with every transaction, every interaction, measured against a clear, long-term vision of success. As a real estate coach and leader to an award-winning team, Vija has helped dozens of agents build a more methodical, more thoughtful business.
In this far-reaching interview, Vija Williams offers her tips for building a clear, confident real estate brand, and explains why long-term planning is the best way to achieve short-term success.
The Marketing Genius Podcast: Real Estate Marketing | Digital Strategy | Technology | Leadership
26 minutes 54 seconds
8 years ago
Exceeding Expectations with Brad Allen
In an industry that runs on commission, it’s easy to see why a lot of real estate professionals have a hard time making a significant up-front investment in clients the may not lead to a sale. But that investment is a cornerstone of Brad Allen's business, from marketing to personnel and everywhere in between.
Armed with the belief that one agent can’t be prolific and provide a high level of service, Brad started The ART of Real Estate to provide a superior end-to-end experience for clients. With a full staff that includes a listing coordinator, videographer, photographer, closing coordinator and more, Brad has built a modern, successful brokerage that’s greater than the sum of its parts.
In this interview, Brad Allen discusses the importance of setting clear expectations with potential clients, and explains why a first-year agent’s top priority shouldn’t be selling houses.
The Marketing Genius Podcast: Real Estate Marketing | Digital Strategy | Technology | Leadership
What are the responsibilities of a real estate professional? These days, the answer isn’t so simple. From designing websites and logos, to blogging and social media, to managing all kinds of software, today’s real estate pros have a wider range of tasks than ever before. Sometimes, with all that extra work, agents lose sight of their most important priority: to grow their business.
But Vija Williams has her eye on the prize. For Vija, the devil isn’t in the details: it’s in the big picture, with every transaction, every interaction, measured against a clear, long-term vision of success. As a real estate coach and leader to an award-winning team, Vija has helped dozens of agents build a more methodical, more thoughtful business.
In this far-reaching interview, Vija Williams offers her tips for building a clear, confident real estate brand, and explains why long-term planning is the best way to achieve short-term success.
