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The Marketing Guy | Rachit Kapoor
Rachit Kapoor
23 episodes
1 week ago
About The Marketing Guy Hi, I’m Rachit Kapoor 👋 I break down marketing, psychology, brand storytelling, and the trends in a way that's simple, practical, and fun in the age of AI. My work draws on 15+ years across Amazon and global brands, grounded in an MBA from the University of Cambridge. On this channel, you’ll find: (a) Real-world brand and product marketing breakdowns (b) Growth tactics and playbooks (c) Marketing and consumer psychology (d) Latest trends shaping how people buy and behave 🎧Video + Audio podcasts on Spotify & YouTube. Audio everywhere.
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Marketing
Business
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All content for The Marketing Guy | Rachit Kapoor is the property of Rachit Kapoor and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
About The Marketing Guy Hi, I’m Rachit Kapoor 👋 I break down marketing, psychology, brand storytelling, and the trends in a way that's simple, practical, and fun in the age of AI. My work draws on 15+ years across Amazon and global brands, grounded in an MBA from the University of Cambridge. On this channel, you’ll find: (a) Real-world brand and product marketing breakdowns (b) Growth tactics and playbooks (c) Marketing and consumer psychology (d) Latest trends shaping how people buy and behave 🎧Video + Audio podcasts on Spotify & YouTube. Audio everywhere.
Show more...
Marketing
Business
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Why Marketers Should Think Like Stand-Up Comedians
The Marketing Guy | Rachit Kapoor
6 minutes 16 seconds
6 months ago
Why Marketers Should Think Like Stand-Up Comedians

Sun Root Marketing Lab with Rachit Kapoor

What do stand-up comedians and marketers have in common?

More than you’d think.

💬 They open strong💬 They know their audience💬 Their timing has to be perfect
💣 And when they bomb… they bounce back better.

In this episode, I break down why marketers should take notes from the comedy stage, with real-world examples from Wendy’s Twitter comebacks, Old Spice ads, Spotify Wrapped, and that Pepsi-Kendall Jenner controversy.

Whether you’re building a brand, writing copy, or launching your next campaign, this episode should be helpful to you.

Follow the podcast, share it with your team, and keep learning (with a few laughs along the way).

The Marketing Guy | Rachit Kapoor
About The Marketing Guy Hi, I’m Rachit Kapoor 👋 I break down marketing, psychology, brand storytelling, and the trends in a way that's simple, practical, and fun in the age of AI. My work draws on 15+ years across Amazon and global brands, grounded in an MBA from the University of Cambridge. On this channel, you’ll find: (a) Real-world brand and product marketing breakdowns (b) Growth tactics and playbooks (c) Marketing and consumer psychology (d) Latest trends shaping how people buy and behave 🎧Video + Audio podcasts on Spotify & YouTube. Audio everywhere.