#ProductMarketers shape hashtag#habits, not just messaging, personas, and GTM strategy. In this episode of Sun Root, I'm attempting to address how "Product Marketers" can ensure to address those habits. You see, it's complicated to make hashtag#users switch from a product that they have been using for years. But if there is a thoughtful construct, a mental model, then wild things can happen.So, here is how this episode began: just last week, I opened my phone to check the time, but 30 minutes later, I was watching a raccoon eat grapes. 🦝🍇 That “how did I get here?” moment is no accident, at least that's what I told myself. Thus, research began and found an answer to this in a behaviour model (the hero of this episode), doing its work!In less than seven minutes, in this episode, you will see:💡 Why Headspace’s 3-minute meditations stick💡 How Instagram's nudges create muscle memory💡 And, where to look when your own activation or retention strategy loses its momentumYou can be a product marketer, marketer, creator, or you can own onboarding, lifecycle, and growth. This episode should sharpen your next move. Do leave a comment or share a mental model that you believe shapes your moves. Would much appreciate seeing that.🎧 Full episode across multiple platforms, including LinkedIn, Spotify, and YouTube. So, watch it wherever you like, and it is most convenient.Podcast Host: Rachit Kapoor#ProductMarketing #BehaviorDesign #FoggModel #GrowthMarketing #Activation #Retention