On this week’s episode of The Marketing Innovators Podcast, we speak with Aileen Nandy, Director, Marketing Communications at Climb.
Climb is a Canadian-based company that believes in building a better financial future for its customers where a credit score does not define people or prevent them from getting what they want. Climb products and services aim to help customers improve their credit scores.
The episode begins with Aileen explaining how she ended up working at Climb. She also talks more about the company and discusses who its target customers are.
We learn what marketing methods have worked particularly well for Climb over the years, including developing partnerships with Licensed Insolvency Trustees to build trust and reliability. Aileen explains that the company relies heavily on LinkedIn to find the right partnerships for Climb.
Aileen also talks about the customer journey and the importance of immediacy when marketing. Climb discovered that SMSs had almost five times the response rate compared to emails. This leads Aileen to speak more about SMS marketing and the benefits and challenges it introduces.
Toward the end of the episode, Aileen tells us the advice she would give to her younger self five or ten years ago.
Do you want to learn the marketing secrets of a company that helps you rebuild your credit score? Then tune into this week’s episode of The Marketing Innovators Podcast, with Aileen Nandy, Director, Marketing Communications at Climb.
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