How AI is changing search — and what that means for SEO and content

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/f8/87/8a/f8878abd-fa2a-eccd-0b8d-02eaff65a7e7/mza_678050370552243225.jpg/600x600bb.jpg

The Marketing Intelligence Show

Supermetrics

98 episodes

1 week ago

The Marketing Intelligence Show is all about empowering marketing leaders to work better with data and make sure every marketing dollar counts. On this podcast, you'll learn from Supermetrics' experts on how you can use data to fuel growth and maximize the ROI of your marketing spend. Our goal is to give you the insights and knowledge to turn your raw marketing data into business growth. This podcast is brought to you by Supermetrics, the marketing data intelligence platform used by more than 750,000 marketers that processes 15% of all global online ad spend.

Marketing

Business

RSS

All content for The Marketing Intelligence Show is the property of Supermetrics and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/4903642/4903642-1738932974229-3e4fbb30a12f9.jpg

How AI is changing search — and what that means for SEO and content

The Marketing Intelligence Show

31 minutes 25 seconds

4 months ago

How AI is changing search — and what that means for SEO and content

Is your SEO strategy ready for the age of AI? In this episode of The Marketing Intelligence Show, host Fanny sits down with Heini Lindfors, Supermetrics' in-house SEO expert, to dissect the monumental shifts in search, from Google's AI Overviews to the rise of conversational search with tools like ChatGPT and the unexpected emergence of TikTok as a search engine.

Discover why traditional ranking metrics are evolving and how to adapt your approach to maintain visibility and drive real business value. Heini shares practical insights on:

Understanding Google's AI Overviews (AIOs) and AI Model
How user search behavior is changing in the AI era
Leveraging AI tools for more efficient SEO workflows
Dispelling common myths about AI replacing SEO

Key performance indicators (KPIs) for measuring SEO success

Actionable short-term and long-term strategies for an AI-proof SEO approach

Whether you're an SEO expert or new to the game, this episode offers crucial insights to help you thrive in the rapidly evolving search landscape.