On this episode of The Marketing Intelligence Show, Evan Kaeding sits down with Tyson Drake, former CMO of the nine-figure DTC brand Oodie and now a fractional CMO helping e-commerce brands grow profitably.

Tyson shares his no-nonsense strategies for scaling DTC brands, from choosing the right ad platforms to making sense of first-party data. He also reveals how emerging AI tools can change the game for marketers and why tracking the right metrics—like contribution margin—matters more than ever.

You’ll Learn:

• What a solid growth strategy looks like for DTC brands.
• How to choose between Google, Meta, and other channels when starting out.
• Why tracking contribution margin beats relying on ROAS.
• Easy ways to use first-party data to create better customer experiences.
• When and how to expand into new products, channels, or markets.
• The impact of AI tools on data analysis and creative production.

Packed with practical tips, this episode is a must-listen for anyone serious about e-commerce growth.