Inside media measurement at Google: Balancing brand, performance and AI

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The Marketing Intelligence Show

Supermetrics

98 episodes

1 week ago

The Marketing Intelligence Show is all about empowering marketing leaders to work better with data and make sure every marketing dollar counts. On this podcast, you'll learn from Supermetrics' experts on how you can use data to fuel growth and maximize the ROI of your marketing spend. Our goal is to give you the insights and knowledge to turn your raw marketing data into business growth. This podcast is brought to you by Supermetrics, the marketing data intelligence platform used by more than 750,000 marketers that processes 15% of all global online ad spend.

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Inside media measurement at Google: Balancing brand, performance and AI

The Marketing Intelligence Show

48 minutes 16 seconds

10 months ago

Inside media measurement at Google: Balancing brand, performance and AI

In this episode of The Marketing Intelligence Show by Supermetrics, host Evan Kaeding chats with Siim Säinas, Social Measurement and Insights Manager at Google. Siim brings a wealth of experience from his agency days and his current role at Google, offering a deep dive into how one of the world's largest companies approaches media effectiveness and social measurement.

Key topics include:

- How Google balances brand and performance marketing.

- Tools and metrics Google uses to measure media impact.

- The future of creative testing and AI-driven marketing strategies.

Learn from Siim’s expert advice and actionable tips to elevate your marketing strategies—whether you're managing campaigns for a small business or a global enterprise. Don't miss this behind-the-scenes look at Google's marketing approach!