The inside scoop: How FIFCO built an award-winning in-house agency with data with José Murillo

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The Marketing Intelligence Show

Supermetrics

98 episodes

1 week ago

The Marketing Intelligence Show is all about empowering marketing leaders to work better with data and make sure every marketing dollar counts. On this podcast, you'll learn from Supermetrics' experts on how you can use data to fuel growth and maximize the ROI of your marketing spend. Our goal is to give you the insights and knowledge to turn your raw marketing data into business growth. This podcast is brought to you by Supermetrics, the marketing data intelligence platform used by more than 750,000 marketers that processes 15% of all global online ad spend.

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The inside scoop: How FIFCO built an award-winning in-house agency with data with José Murillo

The Marketing Intelligence Show

22 minutes 10 seconds

11 months ago

The inside scoop: How FIFCO built an award-winning in-house agency with data with José Murillo

In this episode of The Marketing Intelligence Show, Jose Murillo, Regional Head of Connections Marketing at FIFCO, shares his inspiring journey of transforming FIFCO’s marketing operations.

Tune in to learn how Jose:

Transitioned from agency owner to leading FIFCO’s marketing transformation.
Built an in-house agency that scaled across three countries and won awards.
Established a Marketing Data Foundation that became a strategic pillar for FIFCO.
Developed predictive KPI models to optimize campaigns and drive efficiency.
Leveraged Supermetrics to automate reporting, saving over 160 hours monthly.

Gain practical advice for navigating organizational challenges, building a data-driven culture, and scaling marketing operations effectively.