TikTok, Acronyms & pretty pictures drive us mad – 30 years of common sense and no BS is what marketing should be about.
Trip Jobe & Nick Constantino, The Marketing Madmen have a passion for ensuring that your business wins because of smart marketing.
They will be sharing best practices and stupid marketing gone wrong as well as having other industry leaders share their secrets and strategies for your benefit.
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TikTok, Acronyms & pretty pictures drive us mad – 30 years of common sense and no BS is what marketing should be about.
Trip Jobe & Nick Constantino, The Marketing Madmen have a passion for ensuring that your business wins because of smart marketing.
They will be sharing best practices and stupid marketing gone wrong as well as having other industry leaders share their secrets and strategies for your benefit.
Direct Mail Is Sexy Again: Why Old-School Marketing Is Winning
The Marketing Madmen
27 minutes 35 seconds
2 months ago
Direct Mail Is Sexy Again: Why Old-School Marketing Is Winning
Nick Constantino and Brian Jungles dive into the surprising resurgence of direct mail marketing. From data-driven targeting to fraud-free impressions, they unpack why this “unsexy” channel is outperforming digital in today’s AI-saturated landscape. Learn how tactile media is reclaiming its place in full-funnel strategies and why marketers should rethink their approach to brand and lead generation.✅ Key Takeaways:• Direct mail offers 100% deliverability and high-value targeting using PII and layered data.• Digital ad fraud is rampant—up to 50% of traffic can be fake or wasted.• Direct mail impressions are tactile, memorable, and often live in homes for weeks.• Integrated campaigns (mail + digital + CTV + retargeting) outperform siloed efforts.• Unique offers and strong creative are essential—don’t reuse billboard/web ads.• Measurement tools like QR codes, call tracking, and A/B testing are now standard.• Success requires repetition—one-off mailers don’t work.
The Marketing Madmen
TikTok, Acronyms & pretty pictures drive us mad – 30 years of common sense and no BS is what marketing should be about.
Trip Jobe & Nick Constantino, The Marketing Madmen have a passion for ensuring that your business wins because of smart marketing.
They will be sharing best practices and stupid marketing gone wrong as well as having other industry leaders share their secrets and strategies for your benefit.
