How SEO Actually Works

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The Marketing Mechanic with Dennis Yu

Dennis Yu

15 episodes

1 day ago

The Marketing Mechanic is a whiteboard series where Dennis Yu breaks down how digital marketing really works—under the hood. Using systems thinking rooted in search engine architecture, Dennis shares the frameworks and SOPs he’s used to scale both big brands and local businesses. Each episode gives business owners and young marketers a clear roadmap to drive growth through search, social, and AI. If you're looking to take your business to the next level, this show is for you! New episodes every single week. All follows, reviews, and comments are much appreciated!

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Marketing

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How SEO Actually Works

The Marketing Mechanic with Dennis Yu

41 minutes 26 seconds

3 months ago

How SEO Actually Works

In this first episode of The Marketing Mechanic, former search-engine engineer Dennis Yu unpacks the structure behind the entire digital marketing ecosystem. From search engines and social platforms to AI tools, he shows how everything ties back to entities—people, businesses, and places—and the Knowledge Graph that connects them. These connections, not quick hacks or shiny tools, are what decide who gets found on Google, YouTube, TikTok, and even AI-powered answers.

Whether you’re running a home-service business or just starting your marketing career, this episode explains why rankings come down to trust and proof: reviews, collaborations, content, and consistent signals across all your digital touchpoints. Dennis shares how to turn real-world reputation into long-term digital authority, how to repurpose content across platforms so it isn’t trapped in walled gardens, and why mastering these fundamentals will keep your marketing relevant for the next decade.

Dennis Yu, Founder of BlitzMetrics:

Facebook: https://www.facebook.com/dennisyu/

LinkedIn: https://www.linkedin.com/in/dennisyu

Twitter: https://x.com/dennisyu

BlitzMetrics: https://blitzmetrics.com/

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