Episode 13 of the Marketing Mechanic digs into the real reason so many blog posts get zero traffic and never rank. Dennis Yu explains why publishing three pieces a week, following a content calendar, or relying on AI-written templates doesn’t move the needle. He shows how Google and AI systems judge content today, why most posts start with no trust, and what separates a page that performs from one that disappears into the void. The issue isn’t volume — it’s missing signals of real work, real experience, and clear relevance to the person searching.

Dennis walks through the signals Google actually pays attention to: video proof, author identity, embedded expertise, internal linking across a topic cluster, and engagement that comes from real users. He breaks down why “admin” authorship, generic posts, and surface-level checklists fail every time, and why updating your existing high performers often outpaces creating new material. Using examples from local service businesses, he shows how stories, reviews, photos, and repurposed clips give a post the depth needed to stand out and earn repeat crawls.

The solution isn’t to produce more, it’s to anchor every post in genuine experience and let AI strengthen what already exists. When you feed search engines clear proof instead of filler, pages start accumulating authority, and your site becomes easier for Google to trust and recommend.

If you want someone on your team who can build this kind of system the proper way, enroll a young adult in High Rise Academy and we’ll help them create it for your business: https://highriseinfluence.net/ai-apprentice-program/

Dennis Yu, Founder of Local Service Spotlight:Facebook: https://www.facebook.com/dennisyu/LinkedIn: https://www.linkedin.com/in/dennisyuTwitter: https://x.com/dennisyuLocal Service Spotlight: https://localservicespotlight.com/

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