Kalli Chapman, VP of Global Media and Sponsorships at Prudential Financial, joins host Tim Finnigan to dismantle the wall between brand and performance marketing. Kalli argues this separation hurts the industry. She believes all marketing efforts must drive outcomes, whether through immediate sales or long-term growth. The conversation shifts to data strategies. Kalli warns against hoarding data without a plan. She suggests marketers prioritize actionable metrics over vanity numbers. Ef...
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Kalli Chapman, VP of Global Media and Sponsorships at Prudential Financial, joins host Tim Finnigan to dismantle the wall between brand and performance marketing. Kalli argues this separation hurts the industry. She believes all marketing efforts must drive outcomes, whether through immediate sales or long-term growth. The conversation shifts to data strategies. Kalli warns against hoarding data without a plan. She suggests marketers prioritize actionable metrics over vanity numbers. Ef...
Inside J.D. Power’s Latest Auto Insurance Research with Stephen Crewdson
The Marketing Rapport
30 minutes
3 months ago
Inside J.D. Power’s Latest Auto Insurance Research with Stephen Crewdson
In this episode of The Marketing Rapport, host Tim Finnigan sits down with Stephen Crewdson, Managing Director at J.D. Power. They explore how consumer expectations, not just price, drive choices in today’s auto insurance market. Stephen draws on years of research to show that while advertising builds brand awareness, it’s the promise of good service and a smooth experience that moves shoppers further down the funnel. Stephen explains how younger, price-sensitive consumers now shop more...
The Marketing Rapport
Kalli Chapman, VP of Global Media and Sponsorships at Prudential Financial, joins host Tim Finnigan to dismantle the wall between brand and performance marketing. Kalli argues this separation hurts the industry. She believes all marketing efforts must drive outcomes, whether through immediate sales or long-term growth. The conversation shifts to data strategies. Kalli warns against hoarding data without a plan. She suggests marketers prioritize actionable metrics over vanity numbers. Ef...
