Demystifying Digital Marketing ROI

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The Marketing Schematic

Top Floor

30 episodes

1 week ago

Welcome to The Marketing Schematic, the podcast that dives into the rapidly transforming manufacturing industry, and how sales and marketing teams are driving forward. In each episode, we discuss marketing, business, or operational trends in manufacturing, and talk to subject matter experts on what they're doing to stay ahead of it all.

Marketing

Business

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Marketing

Business

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Demystifying Digital Marketing ROI

The Marketing Schematic

41 minutes 7 seconds

1 year ago

Demystifying Digital Marketing ROI

In this episode, we discuss the importance of tracking ROI in (digital) marketing, what metrics to look at, how to attribute them, and how financial metrics can help you calculate your ROI. We also discuss the metrics that matter most to your stakeholders to help you generate buy-in.