Un-Siloing Your Digital Marketing Channels

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The Marketing Schematic

Top Floor

30 episodes

1 week ago

Welcome to The Marketing Schematic, the podcast that dives into the rapidly transforming manufacturing industry, and how sales and marketing teams are driving forward. In each episode, we discuss marketing, business, or operational trends in manufacturing, and talk to subject matter experts on what they're doing to stay ahead of it all.

Marketing

Business

RSS

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Marketing

Business

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Un-Siloing Your Digital Marketing Channels

The Marketing Schematic

48 minutes 24 seconds

1 year ago

Un-Siloing Your Digital Marketing Channels

In this episode, learn how to craft a unified digital marketing strategy that gets results for your manufacturing business.

You'll discover:

Why ditching siloed marketing is crucial for a smooth customer journey
How to map your ideal customer's buying process for manufacturing products
Which digital channels (SEO, PPC, social media, email) to use at each stage
How to leverage data from paid search to inform SEO and optimize content
Strategies to break down team and data silos
Key metrics to track your success
How to adapt your strategy based on industry trends