In this episode of The Marketing Share Podcast, hosts Barb VanSomeren and Alec Cheung sit down with Brian McHale, CEO of Brandience, a full-service marketing agency based in Cincinnati that helps national and franchise brands grow while staying true to their identity. Brian brings decades of experience in media, production, and brand strategy, including helping leading franchise and retail brands navigate expansion, maintain brand consistency, and build genuine local connections. During this ...
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In this episode of The Marketing Share Podcast, hosts Barb VanSomeren and Alec Cheung sit down with Brian McHale, CEO of Brandience, a full-service marketing agency based in Cincinnati that helps national and franchise brands grow while staying true to their identity. Brian brings decades of experience in media, production, and brand strategy, including helping leading franchise and retail brands navigate expansion, maintain brand consistency, and build genuine local connections. During this ...
Team Building for CMOs: AI, Agencies & the ‘Jack of All Trades’ Dilemma (Ep 41)
The Marketing Share
17 minutes
6 months ago
Team Building for CMOs: AI, Agencies & the ‘Jack of All Trades’ Dilemma (Ep 41)
In this episode of The Marketing Share, co-hosts Alec Cheung and Barb VanSomeren tackle one of marketing’s most persistent dilemmas: Should you hire hyper-focused specialists or versatile generalists? Spoiler: The answer isn’t black-and-white—it’s buried in your budget, your storytelling, and how you use AI. From debating the pitfalls of “full-service” agencies to navigating AI’s role as a digital intern, Alec and Barb break down how CMOs can harmonize chaos and avoid becoming the ove...
The Marketing Share
In this episode of The Marketing Share Podcast, hosts Barb VanSomeren and Alec Cheung sit down with Brian McHale, CEO of Brandience, a full-service marketing agency based in Cincinnati that helps national and franchise brands grow while staying true to their identity. Brian brings decades of experience in media, production, and brand strategy, including helping leading franchise and retail brands navigate expansion, maintain brand consistency, and build genuine local connections. During this ...
