In this episode Dr Chris Arnold encourages us to 'Think outside the tick-box' and 'Supercharge the "S" in ESG'.

Chris says, "We often talk about a climate crisis, but I want to talk about the social crisis. If you look at the social crisis we have, slavery is massive. We're talking about well over 50 million people in this world in modern day slavery. It's one of the biggest criminal factors. We also have crises in housing, poverty, hunger and unemployment."

1. Chris advises businesses to start by defining their social purpose. And to make sure there is a strong values alignment between their brand and their stakeholders.

2. Then look at their social impact strategy, including the causes they want to support, employee engagement and well beyond. And decide how they will achieve this strategy through partnerships or campaigns.

3. Once they have an action plan, they also need a plan for measuring impact.

4. And finally they need to communicate their impacts.

Chris Arnold is a Dr of Business, author of Ethical Marketing & The New Consumer, founder of My Social Impact and was Brand Republic’s Ethical Marketing blogger for 10 years. An expert in ethical marketing and social impact, he has worked with top brands on social impact campaigns, including Diageo, Sainsbury’s, Heineken, Brewers, Hackney Council, London Community Arts and over 25 charities.

In addition to being a member of the MarketingKind community, Chris is a member of the Institute of Corporate Responsibility & Sustainability (ICRS), NetworkOne Sustainability Think Tank and an Investors in Community Ambassador.

This episode is hosted by Anna Mullenneaux and Paul Skinner, founders of the MarketingKind community.