Ty Heath, Thomas Kolster & Dave Vann on B2B marketing & purpose

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The MarketingKind podcast

MarketingKind

46 episodes

2 weeks ago

The MarketingKind podcast features conversations that change the way we change the world with Paul Skinner and guests. This series is for marketers, entrepreneurs, business and charity leaders who are interested in learning from diverse perspectives how we can change the stories that guide how we live and work for the better. Each episode delves into how we can use the skills of marketing to address society’s biggest challenges and how we can narrate our way to a better future.

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Ty Heath, Thomas Kolster & Dave Vann on B2B marketing & purpose

The MarketingKind podcast

1 hour 1 minute 5 seconds

1 month ago

Ty Heath, Thomas Kolster & Dave Vann on B2B marketing & purpose

In this episode Elaine Roberts, former B2B CMO and MarketingKind member, hosts and interviews:~ Ty Heath – Co-founder of The LinkedIn B2B Institute and former Google and IBM executive on a mission to make marketing science accessible~ Thomas Kolster – author of Goodvertising and The Hero Trap, speaker and marketing activist and one of the founding fathers of the sustainable marketing movement~ Dave Vann – Founder of said & done, brand strategist and advisor to purpose-led B2B businesses and nonprofits

Enjoy this incredibly practical, engaging and important discussion filled with great examples, research and inspiration for how to put purpose to work for your B2B brand.