It's Not Google's Fault, It's the U.K.'s

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The MarTech Matrix

Sean Simon

40 episodes

2 weeks ago

The MarTech Matrix Podcast is dedicated to helping brands and agencies discover technology without the hassles and time commitment of lengthy sales calls. There are over 17k MarTech solution on the market, in dozens of categories. Finding the right, best solution can take months from the beginning of the search until selection. This podcast, it’s content, and our platform are designed to help expedite the entire process because time is money and neither is more precious than the other.

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All content for The MarTech Matrix is the property of Sean Simon and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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It's Not Google's Fault, It's the U.K.'s

The MarTech Matrix

48 minutes 39 seconds

1 year ago

It's Not Google's Fault, It's the U.K.'s

Summary

In this conversation, Sean and Jason Gillespie discuss their experiences working together at Criteo and the impact Jason had on Sean's understanding of retargeting. They also delve into the concept of deep learning and neural networks, and how RTB House, a direct competitor of Criteo, is using these technologies in retargeting. They explore the future of retargeting in a cookie-less world and the role of Google's Privacy Sandbox in maintaining privacy while still enabling personalized advertising. The conversation concludes with a discussion on how different ad tech companies can leverage the Privacy Sandbox to make business and creative decisions without tracking users across the internet. In this conversation, Jaysen Gillespie and Sean discuss the impact of Google's Privacy Sandbox on the advertising industry. They cover topics such as the deprecation of third-party cookies, the role of AI in advertising, the importance of first-party data, and the future of targeted advertising. Jaysen explains how RTB House is adapting to these changes and offers advice for performance marketers.

Takeaways

Jason Gillespie had a significant impact on Sean's understanding of retargeting during their time working together at Criteo.
RTB House, a direct competitor of Criteo, uses deep learning and neural networks in their retargeting approach.
The future of retargeting lies in a cookie-less world, and Google's Privacy Sandbox is a solution that maintains privacy while enabling personalized advertising.
Different ad tech companies can leverage the Privacy Sandbox to make business and creative decisions without tracking users across the internet. Google's Privacy Sandbox and the deprecation of third-party cookies are major changes that will impact the advertising industry.
AI-driven solutions like RTB House's Content GPT can help advertisers target audiences more accurately and effectively.
First-party data will become increasingly important for advertisers as third-party cookies are phased out.
Publishers will need to collect more first-party data from users in order to deliver relevant ads and monetize their content.
Marketers should audit their marketing vendors and prioritize partnerships with vendors that are prepared for a cookie-less future.
Alternative IDs and advanced contextual targeting are potential solutions for advertisers navigating the post-cookie landscape.

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